set

it
momentum
value creation
digital magic
new revenue
transformation

in motion

what we do
Advanced value creation for PEs that want
digital transformation as soon as yesterday
Drivers of loyalty research • Persona research • Segment prioritization • Next best action analysis • Program• design • Messaging & positioning • Financial model • Accounting SOPs • Legal & terms • Customer agreement • Opt-out compliance • Marketing & awareness • KPI aligned to desired behavior • Test & learn • Competitive• benchmarking • User experience • Lifecycle marketing • Product marketing • Customer service • True P&Limpact
Drivers of loyalty research • Persona research • Segment prioritization • Next best action analysis • Program• design • Messaging & positioning • Financial model • Accounting SOPs • Legal & terms • Customer agreement • Opt-out compliance • Marketing & awareness • KPI aligned to desired behavior • Test & learn • Competitive• benchmarking • User experience • Lifecycle marketing • Product marketing • Customer service • True P&Limpact
Drivers of loyalty research • Persona research • Segment prioritization • Next best action analysis • Program• design • Messaging & positioning • Financial model • Accounting SOPs • Legal & terms • Customer agreement • Opt-out compliance • Marketing & awareness • KPI aligned to desired behavior • Test & learn • Competitive• benchmarking • User experience • Lifecycle marketing • Product marketing • Customer service • True P&Limpact
Drivers of loyalty research • Persona research • Segment prioritization • Next best action analysis • Program• design • Messaging & positioning • Financial model • Accounting SOPs • Legal & terms • Customer agreement • Opt-out compliance • Marketing & awareness • KPI aligned to desired behavior • Test & learn • Competitive• benchmarking • User experience • Lifecycle marketing • Product marketing • Customer service • True P&Limpact
Drivers of loyalty research • Persona research • Segment prioritization • Next best action analysis • Program• design • Messaging & positioning • Financial model • Accounting SOPs • Legal & terms • Customer agreement • Opt-out compliance • Marketing & awareness • KPI aligned to desired behavior • Test & learn • Competitive• benchmarking • User experience • Lifecycle marketing • Product marketing • Customer service • True P&Limpact

Loyalty
programs

Real time · inventory Store · labor · Storage • Pricing • Customer arrival alerts • Age restricted  • Abandoned orders • Marketing & awareness • Test & learn • Training • Product marketing • Substitutions Customer satisfaction • Abandoned orders · Fast turning items · Digital experience  Push notifications · Substitutions · Payment
Real time · inventory Store · labor · Storage • Pricing • Customer arrival alerts • Age restricted  • Abandoned orders • Marketing & awareness • Test & learn • Training • Product marketing • Substitutions Customer satisfaction • Abandoned orders · Fast turning items · Digital experience  Push notifications · Substitutions · Payment
Real time · inventory Store · labor · Storage • Pricing • Customer arrival alerts • Age restricted  • Abandoned orders • Marketing & awareness • Test & learn • Training • Product marketing • Substitutions Customer satisfaction • Abandoned orders · Fast turning items · Digital experience  Push notifications · Substitutions · Payment
Real time · inventory Store · labor · Storage • Pricing • Customer arrival alerts • Age restricted  • Abandoned orders • Marketing & awareness • Test & learn • Training • Product marketing • Substitutions Customer satisfaction • Abandoned orders · Fast turning items · Digital experience  Push notifications · Substitutions · Payment
Real time · inventory Store · labor · Storage • Pricing • Customer arrival alerts • Age restricted  • Abandoned orders • Marketing & awareness • Test & learn • Training • Product marketing • Substitutions Customer satisfaction • Abandoned orders · Fast turning items · Digital experience  Push notifications · Substitutions · Payment

curbside
pickup

Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud

digital
marketplace

Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud • Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud • Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud • Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud • Program design • Product marketing • User experience • Lifecycle marketing • Incremental value tracking • Legal & terms • Customer agreement • Redemption tracking • Fraud
Curation • Supply Chain integration • Pricing • B2B sales • Customer service • Legal • Inventory management • API integrations • User experience • Marketing & awareness • Digital marketing • Site traffic • MAP SOPs • Splitshipping • True P&L economics • Staffing • Vendor compliance • Customer • satisfaction • product marketing • New Accounts Payable flows • New Banking Requirements • Returns SOPs

referral
‍programs

what we are

ASAY is your

accelerator

in chief

We're the digital operating partner that drives high-speed value creation for growth equity with digital improvements at the forefront of their investment playbook.

Our team of digital doers act as your own personal Accelerator in Chief to jumpstart your most mission-critical value levers.
how we work

your success
is our success

Not another innovation agency. Not another digital transformation agency. Definitely not a consultant.

Our compensation is pegged to value creation. Our reputation is pegged to results. In other words, failure is not an option.
who we are
Operational leads for the digital era.

For forward-facing growth equity firms, ASAY is redefining the role of the traditional operating partner with a new model of advanced value creation delivered through digital innovation and the experienced and hands on talent required to drive it forward.
our ceo

Digitally Fearless
been there, solved that.
expertise meets urgency
and execution.

Katie engages with CEOs, Boards and senior management teams to identify mission-critical digital business initiatives that meet the evolving needs of modern consumers. She then accelerates the implementation through a cross-functional team of digital operators who roll up their sleeves and set it in motion.
learn more
image of Katie the CEO

now isn't soon
enough

engage usjoin us
Katie engages with CEOs, Boards and senior management teams to identify mission-critical digital business initiatives that meet the evolving needs of modern consumers. She then accelerates the implementation through a cross-functional team of digital operators who roll up their sleeves and set it in motion. 

Katie has an extensive track record delivering on turnaround strategies by putting digital at the core of improved customer experiences to either deliver new products and services or simply bringing the current experience into the 21st century. Her unique breadth of experience bridges the gap between agile startups and legacy systems. From her earliest days as a retail startup founder; to her pivotal role as a key-man in Walmart's $3.3bn acquisition of Jet.com; to launching and scaling 4 portfolio companies under the incubation arm of Walmart (precursors to today’s Walmart+ InHome delivery and voice commerce businesses); to driving transformative digital customer experiences at Rite Aid; to her most recent role as CEO of a JV among real estate titans, Katie has always been an evangelist for technology and innovation, a champion for a customer-first mindset as a key to growth and a cultivator of talent. She has been named Colgate University’s Entrepreneur of the Year as well as being named one of Fast Company’s 100 Most Creative People in Business.